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Blockchain technologies are actively developing and spreading - if a few years ago they were the privilege of crypto-traders, today they are used by gaming companies, social networks and various brands. The most striking example of this approach is fan-tokens. Essentially, they are digital coins that are associated with any brand, from a music band to clothing, but are most often used in conjunction with sports teams, usually soccer teams.
At its core, a fan token has all the features and characteristics of a digital asset, so it is no different than a BTC or other coin when it comes to buying and selling. What makes them attractive in the eyes of potential investors are the opportunities provided by the issuing organizations:
Participation in a variety of votes that relate to your favorite team, such as choosing a uniform design, a bus or merchandise, a practice song, and so on;
Support of the team in the form of additional payments to specific players;
Increased priority when purchasing tickets to a team game or other team-related events;
Access to various exclusive events, merchandise and paraphernalia that are not available to other fans.
Of course not all fan tokens support the full range of such features - it all depends on the policy of the club and the organization. However, this digital asset is very popular among fans. Today there are dozens of tokens from different teams, clubs, associations and even individual players. In this article, we've collected the most notable and promising fan tokens and will tell you about their value.
1. the Lazio Fan Token (LAZIO)
The history of S.S. Lazio goes back more than a century, so it's not surprising that it is one of the most successful and popular soccer clubs in Italy. The organization was also one of the first tokens to fan tokens, launching coins on the Binance platform. The token is based on BNB and gives holders the following privileges:
participation in club voting, including the selection of the distinguished player once a month;
receiving items from electronic collections and trading them with other token holders;
buying and selling Lazio NFT collections.
The club is actively mastering blockchain technology, so it has combined fan tokens with another popular trend, NFT. By issuing unique digital items, the organization allows coin holders to purchase and exchange them both for collectible value and as profitable investments. S.S. Lazio actively develops its tokens and regularly adds new privileges for its holders, effectively gamifying all club-related processes for fans who want to participate in the promotion of the team.
2. Paris Saint-Germain Fan Token (PSG)
Paris Saint-Germain is a team from France, founded more than fifty years ago and has both a rich history and many fans from different generations. Therefore, the appearance of their fan-token was only a matter of time. The result is PSG, a fan-exclusive token on the Socios platform with a rate that sticks around $21. Buying the asset allows you to:
actively participate in the life of the team - vote in exclusive issues, help the organization's headquarters make various decisions in selecting distinguished players or designs;
Receive discounts on merchandise and access to limited VIP merchandise
participate in regular draws for nice prizes, like tickets to VIP seats, signed players' shirts, meetings with players, and much more;
get even more cryptocurrency for activity within the community.
The club's fan token is based on the Chiliz blockchain. Despite the fact that it can be traded on Binance, almost all of the above benefits are only available within the Socios ecosystem when using the mobile app.
The organization maintains and develops tokens in cooperation with the platform, so they are very popular among fans. Regular activities and voting throughout the season stimulate fans and increase the value of PSG.
Santos FC Fan Token (SANTOS)
Santos is a club with a long history, and the main reason for Brazil's supremacy on the soccer field for many decades. It has been home to legends such as Robinho and Pele, bringing it a truly legendary status among Brazilian fans. Therefore, the release of the digital token was expected, without exaggeration, by tens of millions of fans around the world.
Unlike the other tokens listed in our top list, SANTOS is integrated directly into the club's electronic ecosystem and is closely connected to all of the commerce that the organization produces. By acquiring ownership of the cryptocurrency, fans can:
Participate in votes related to optimizing various club activities, such as choosing merchandise, a warm-up song, or writing on the team captain's headband;
Pay membership dues, order individual greetings, and financially support the team or individual members;
Purchase exclusive merchandise and even tickets with autographed players of the club;
Participate in raffles and receive rewards both in the currency itself, and in the form of unique NFT, in one way or another related to the team.
The token is based on the BNB Chain blockchain and is available for trading on one of the largest crypto exchanges, Binance. Being embedded in its own e-ecosystem has allowed Santos to significantly improve its interaction with the community, as well as increase the popularity of its own NFT collections.
Note that the SANTOS token is planned to be limited. Its issuance will last until 2031, after which the coins will, at best, be issued in closed editions.
4. Alpine F1 Team Fan Token (ALPINE)
Fan tokens are not limited to the soccer sphere - today other organizations, from the UFC to racing, are developing them as well. In early 2022, a new token was launched by the BWT Alpine F1 Team and Alpine Esports at the initiative of the cryptocurrency exchange Binance. ALPINE thus became the first official fan token linked directly to Formula One races.
As in other cases, the organization has decided to reward fan-holders and offers the following:
access to the Alpine Club's unique NFT collections;
voting for various activities and other items directly related to team activity, including designs and other items;
Club merch including limited and unique merchandise;
the opportunity to meet an idol and have a meet and greet with him, as well as various raffles and contests with prizes.
Despite the fact that ALPINE is quite a young fan-token, it has already become popular and is flying around crypto-purses at a great speed. Meanwhile, the company promises to integrate it into the Binance ecosystem in the future, which will open up even more features and functions for the convenience of fans.
5. Atletico De Madrid Fan Token (ATM)
Atletico is a soccer club from Madrid, which is excited to support a new trend. Like PSG, the fan token called ATM is tied to the Socios digital platform, which is simultaneously an entire ecosystem for a wide variety of electronic products. Given that Atletico has always advocated innovation and technological innovation in club life, the appearance of the token was a highly anticipated, and even logical, move on the part of the organization.
With ATM you can now:
participate in votes regarding the team's activities;
receive prizes and gifts in competitions;
meet the players of soccer clubs;
Get discounts on unique merchandise, as well as tickets.
Chiliz blockchain was chosen for the Atletico fan token, with the token itself being distributed through the Socios ecosystem mentioned above and specifically through its mobile app. The organization promises to develop the token in the future, significantly increasing both the way fans interact with the team and their impact on the club.
Manchester City Fan Token (CITY)
The Socios platform is one of the best-selling places for various fan tokens, almost as good as the Binance crypto-exchange. This is not surprising, as such a system was created specifically for such initiatives and to improve fans' interaction with their favorite clubs or even athletes via blockchain. In 2021, the token of Manchester City, an English soccer club that needs no introduction, also appeared on it. Interestingly, in addition to the usual way of selling such tokens, the organization distributed them as an additional reward when stepping into the Binance Launchpool. Like other tokens, CITY gives fans the opportunity to participate in the life of the team:
influence a variety of club decisions, from music choices to the design of team buses;
Various discounts on club merchandise as well as tickets;
access to exclusive merchandise, participation in raffles;
the opportunity to meet with the players of the team.
Socios actively promotes its mobile application, through which the majority of clubs with fan-tokens carry out their initiatives. It should be noted that the already worked out mechanism excludes errors and is very convenient for the end user.
7. FC Barcelona Fan Token (BAR)
Barcelona club is also known all over the world and has a fairly high share in the soccer sphere. The organization's strategy is to be associated with the world's leading brands, as well as to successfully consolidate various commercial strategies. Given the spread of cryptocurrency and the enormous popularity of NFT, as well as fan tokens, Barcelona could not stay away. Its token is made on the already familiar Chiliz blockchain for many soccer clubs and is called BAR. Among the possibilities for token holders are:
voting for various aspects of the team's performance;
raffles and contests with prizes;
support for players and selection of the best player of the month;
access to exclusive merchandise as well as NFT collections.
BAR is available on the Socios platform and is closely linked to its ecosystem as well as its mobile app, so all digital asset manipulation is done there.
8. Galatasaray Fan Token (GAL).
Another club that has joined the Socios fan token issue is Galatasaray of Turkey. According to the owners, it was done to increase the presence of the club on the digital market, as well as to make the interaction with the fans even closer and in some way more interactive. Recall that Galatasaray itself was founded in 1905 and has repeatedly recognized as the best club in the country, and in 2001 even won the title of best soccer club in the world. GAL tokens allow you to:
vote on locker room door choices, the club's best historical moments, a warm-up song and the appearance of the goalkeeper's gloves, among many other aspects;
participate in contests with prizes and especially valuable VIP merchandise
gain access to exclusive club merchandise;
to support your favorite player.
As in other cases, the token is available on the Socios platform, which means that all the functions and features of the platform are closely linked to the mobile version of the ecosystem.
9. Milan Fan Token (ACM)
The Italian club Milan is one of the oldest, because it was founded in 1899 and repeatedly broke through to the first places in the various championships. The owners of the club have repeatedly stated that they want to expand its influence and integration with the fans, so they were among the first to join the initiative of issuing fan tokens. Released in 2021, ACM tokens set a record value of $24.81 in the month of their introduction, and currently trade within $3. The fan token opens up the opportunity to:
Purchase exclusive merch directly for the coins themselves;
Influence club decisions of various scales.
To date, ACM is one of the running tokens, which, although it is not ahead of others in its capabilities, still enjoys great popularity among fans and crypto-traders alike.
10. OG Fan Token (OG).
Let's wrap up our selection of fan tokens with an unusual crypto token, also directly related to both sports and technology. Founded in 2015, OG is the largest European association of cyber athletes successfully competing in the discipline of Dota 2. OG has won two cups of The International, the largest tournament for the game, and has also been repeatedly celebrated in many championships in high places. Therefore, the team has gained a lot of fans among fans of cybersports and video games.
OG was the first cybersports team to basically enter the field of fan-tokens. They were released in 2022, and then also received a record price of $9.68. GO token holders can:
Receive discounts on tickets to sporting events;
Have influence over a number of aspects of club management;
Receive exclusive team merchandise.
The team is actively developing the fan token business and promises to expand opportunities for holders in the future. Considering that OG is extremely involved with the public, this is willingly believable.